Funny enough, we looked at Dynamic Yield in the past and now it was swallowed by McDonald’s…
SUPERSIZE ME: McDonald’s will spend more than $300 million to buy Dynamic Yield, an Israel-based decision-logic company. McDonald’s plans to use the new technology so that its restaurants can personalize their drive-thru menu boards appropriately. For instance, the menu would display certain items depending on factors such as the weather…
More coffee on cold days and McFlurries on hot days.
| Dynamic Yield has raised more than $83 million in venture funding from investors including Bessemer Venture Partners, Viola Growth, Naver Corporation, Vertex Ventures, and Innovation Endeavors. According to the deal terms, Dynamic Yield will continue to operate as a standalone company. |
| This is McDonald’s largest acquisition in 20 years, and it’s the latest in a series of deliberate technology-focused moves for the company. In January, the fast-food chain announced a new “growth plan” that emphasized convenience and personalization through digital efforts like its mobile app and kiosks that allow customers to skip the front counter entirely. |
| “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customers,” McDonald’s CEO Steve Easterbrook said in a statement. |
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